Tourism is an economic tool which, when planted in a community expresses its positive presence through the jobs that spring from it. It then also contributes to the particular place’s exposure to its external world drawing attention to it and with its visits that create the establishment of the logistics to address the needs of the visitors, while they are there; food, drinks, transportation, communication, friendship, souvenirs.
Mr. Frederick Adjei Rudolph, Eastern Regional Manager of Ghana Tourism Authority, said this during a media briefing to mark this year celebration of World Tourism Day in Koforidua.
According to him, it is an industry that requires diverse degrees of skills and thus provides for uncomplicated entry into its labour force for the youth, women as well as the poor.
It addresses the social and cultural issues of the community in a very positive way. In Ghana, tourism as a tool for poverty alleviation is not in doubt. What is in doubt is the understanding of the industry because not much by way of education as to what it is and is not is brought home to the Ghanaian society. Tourism enjoys a lot of global attention due to its economic power to generate huge incomes to nations and its massive job creation base. The potential of tourism to transform developing economies and leapfrog them into middle income economies within record time has never been doubted both by economists and politicians.
He said, it is an industry that is not only a driver of economic growth but also a powerful tool for the alleviation of poverty, thus the government in collaboration with stakeholders spanning from traditional authorities, public and private sectors are progressively working together to ensure that its humongous potentials are adequately harnessed.
He made this assertion in Koforidua on the occasion of the 2019 World Tourism Day media briefing, under the theme "Tourism and jobs, a better future for all".
Mr. Frederick Adjei Rudolph urged members of the academia not to only concentrate on preparing students to acquire formal jobs within the industry but also incorporate critical, innovative and creative thinking as well as soft skills to develop their entrepreneurial capacities.
"Students gathered here, one good thing about the job opportunities in the hospitality, travel and tourism sector is that, it is mostly private sector led. Do not wait for government’s appointment, you can surely start something in the hospitality and the travel and tour business with very little capital but huge passion and commitment" he urged students.
In addition, he encouraged the media to take a special interest in reporting on tourism and tourism related issues, but while doing so, they should be guided by the fact that, what they say about the tourism industry in Ghana will determine how the world sees us.
Source: Evans Boateng/Joydaddymultimedia.com